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Want to receive the list of contacts of those to whom interestingly vashetorgovy offer? It can be created from users of social networks. How among thousands of accounts quickly to find the future clients?

Reference: By a lead call the person who responded to sales proposition and provided the data: name, e-mail, phone number, delivery address, etc.

As are formed leads?

The publication with the response button is shown to the person whom your offer can interest. On her action necessary to you is specified: & nbsp;

  • “to Be signed”, & nbsp;
  • “to Register”,
  • “To pass with
  • to the website of the company”, etc. also nbsp;

After click by the button the window with fields for filling opens. In him the potential client provides the contact information and answers questions which interest you. After sending the lead is included in the document on Facebook Ads. It can be downloaded in “Library of forms”.

That how many buyers lead generation will give, depends on category of goods, size of target audience, appeal of advertizing and ability of the seller to work with “cold” and “warm” leads.

Control of a campaign for generation of leads in Facebook

If you work for the first time in Ads Manager, it is better to choose option of creation of the project with hints and to use the reference.

Advertising is started in several steps:

Creation of the announcement:
  • In a profile is the Create menu or the section “Tools for the Publication”. Press the Advertising point, and Ads Manager will open.
  • by
  • Choose the purpose “Generation of leads”.
  • Specify by
  • the account from which the announcement will proceed and accept terms of use
Control of a campaign for such parameters:
  • “Audience” – specify a sex, age and geolocation of people to which you want to show the offer.
  • of “Location” – define social networks in which the campaign will be conducted: posts and stories in Facebook, Instagram, displays in messengers, etc.
  • “Budget” are that how many you are ready to spend for receiving leads. Money is withdrawn from the account for each receiving a contact information of the user. It is possible to plan the general and daily budget of a campaign.
Filling of sections
  • “Format” – appearance of the announcement: ring gallery, one image or video.
  • “Media objects”: pictures or photos, video, heading, the text, the reference for display and the description of the reference in a news feed.
  • “Call to action” – the text on the button which directs the person there where he will leave the data. It can be: transition of the potential client according to the reference to the website, execution of the application, registration, a subscription, receiving mailing, etc.

Is important that motivation to activity corresponded to the offer. If it is advertizing of a training course, on the button the appeal “Is appropriate to submit the application” or “to Register”.

Control of a form for receiving leads

After creation of a post with sales proposition work on appearance of a window for filling of a contact information is necessary.

In the section “Instant Form” the new project opens and in him such settings are configured:

  1. the Name, text language in a window.
  2. In the Materials tab:
    • “Questions” are data which will be requested from the user: e-mail address, phone number, name, age, sex, etc. These are those data of which the lead will consist.
    • by
    • “Privacy policy” – adds the link to a web resource or on “Privacy policy” in order that Facebook didn’t block the publication.
    • “Gratitude” – the message which will be shown after sending a form.

It is possible to adjust a registration window so that data of the user will appear in the respective fields automatically. Data will be taken from his profile in Facebook.

having Even become interested in the offer, people can be too lazy to fill a form. If the system makes it for them, high probabilities that they will respond.

In need of data it is possible to edit. Such information isn’t transferred to the advertiser until she is sent by its owner. It provides confidentiality.

It is possible to add questions which the person will answer at will:

  • Alternative – with several possible answers in a drop-down list.
  • With the short answer which the user enters in the field.
  • With conditions – questions change according to answers of the potential client, bringing him to the order of goods or service.
  • Informative are the supplying information about in what time the person will be more convenient to answer a call or to visit office.

The announcement and a window for filling of a contact information on smartphones, tablets and computers are often displayed differently. Some elements can be located not conveniently for users. Testing of versions for mobile and stationary devices will exclude such problems. & nbsp;

How to attract leads?

It is important to remember that the lead is a real person. He will be induced to make purchase if to show to him individual approach and to develop the cooperation relations, but not to adjust him on the necessary tasks as the program. & nbsp;

Advertising which attracts people:
  • Considers features of audience. Approach to clients of the financial sector will differ from style of communication with those who want to get a computer game. & nbsp;
  • is Expressed by a call to action so that he induced, but I didn’t force. also nbsp;
  • Consists of bright visual content. Images for 75-90% are responsible for efficiency of the announcement.
  • B to it: discount for a course, video tutorial or 30-day free version of a product as a gift.

will help to see the Split testing that it will be suitable for your target audience. It is possible to check all elements of advertizing: images, text of the announcement, color, form and location of the button, etc.

Using all means of control of a campaign for collecting a contact information in social networks, you receive the list of leads. It will be necessary to show the skills of sales and to help potential clients to become buyers and customers of your services. & nbsp;

Rating / 5.


About the author - Вадим Стеблинский